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Gap CEO says its viral denim campaign stacked up 400 million views and is 'actually a cultural takeover'

Business Insider - 29 Aug 2025 00:43
Gap CEO says its viral denim campaign stacked up 400 million views and is 'actually a cultural takeover' Gap CEO Richard Dickson touted the success of its viral denim ad on an earnings call, saying it showed Gap was a "powerful pop culture brand."
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